Back in 1999, I started a football website called The Collingwood Rant. Football being a seasonal thing, I needed content during the off-season. Most of the time, I posted odds and ends. I was young and energetic, so I always had content – good, bad, and indifferent. Come 2002, I thought I’d serialize a story. For years, I’d had this idea about a freakishly magical footballer, everybody in awe of his ability, a la The Natural. Here was the perfect medium – a football website featuring a football serial. Now it was just a case of working out the details. I’d always thought the story would unfold in the AFL…