While promoting Star Trek into Darkness during a 2013 interview with Stewart joked that Abrams’s lost him following his initial admission (he didn’t like Star Trek). Abrams responded: ‘You … and your kind … were much smarter than I was. I couldn’t get it. So we tried to make it work for people like me … and people like you. The goal [with Star Trek into Darkness] was to make a movie for moviegoers, not just for Star Trek fans. So if you’ve never seen Star Trek before, you can still see it.’ Some of this response I will return to later, but for now I want to focus on…