A Look Back: James Bond
Ian Fleming’s James Bond was a burned out, hard drinking, womanizing secret agent who was a spy for MI6, had a license to kill, and fought the independent organization known as SPECTRE (SPecial Executive for Counter-intelligence, Terrorism, Revenge, and Extortion). He lived in this cool (from a creative standpoint) Cold War era when the threat of nuclear between the US and Russia seemed imminent, and everybody was paranoid about spying. Being British, Bond was also the gentleman’s spy – knowledgeable, seductive, and always charming. He always felt more cultured than those he was investigating. The first Bond movie, Dr. No, screened in 1962 and starred Sean Connery as Bond. Connery…
Bond, James … Bond?
If the Bond franchise were released today, the first one would be great, the next would be okay, and by the third it’d probably be puttering. That’s the route of a lot of modern-day franchises: e.g. Transformers, the Bourne series, Lethal Weapon. By the third movie, most franchises are starting to look worn, and whenever there’s a fourth instalment, it’s usually positively comatose. That Bond survives is because it’s an institution. It’s fifty-years-old. We just accept that instalments will be released. What’s more, the Bonds have an existent fan-base who’ll sustain them. New fans are made (or at least new fans might trial the franchise) because it’s iconic and they…